GU Energy Labs Becomes Official Sports Nutrition Partner for Team Birkie
Marathon team athletes Delaney FitzPatrick and Jenna Nelson with their recovery fuel
Team Birkie athletes train hard and race even harder. In the toughest physical sport in the world, skiers need the best nutritional support, before, during, and after training and competition. They choose GU.
"The importance of good fuel during and after training is the most crucial part to everyday training, and sadly probably the most overlooked by most athletes. But now that we are partnered with GU I know and can trust that I will be maximizing all aspects of my training, during and after every session all year long," shared Kevin Bolger, Team Birkie member and Olympian.
“It’s exciting to be selected by the team and to know that many of the best Nordic skiers in the US will be training and racing with GU products this year. We have a long history of working closely with athletes as they challenge the boundaries of performance” said Brian Vaughan, CEO of GU Energy Labs.
Since 1993, with its ground-breaking energy gels, GU has been an industry pioneer in fueling endurance sports. From the original GU gels, to energy chews, and drinks, Team Birkie reaches for GU products to keep them fueled, whether it’s in the closing kilometers of the Birkie, staying fueled for a long or intense session, or recovering for the next workout.
“The level of training of top-level ski racers today makes dialed nutrition plans with the absolute best nutritional products, immensely critical to training outcomes,” said Team Birkie Head Coach, Chad Salmela, about the partnership. “Knowing that we have a steady stream of the best nutritional support from GU, when we’re pushing our bodies to the limit, is a huge confidence boost that we can see daily in our workouts and recovery.”
GU keeps Team Birkie fueled.
ABOUT TEAM BIRKIE
Team Birkie is a professional cross country ski team with athletes competing at the FIS World Cup, U.S. SuperTour and regional marathon levels with its home base rooted in the bustling Midwest ski community of Minneapolis, MN. The team is the collaborative creation of three distinguished organizations — the American Birkebeiner Ski Foundation (Birkie), The Loppet Foundation (Loppet), and Central Cross Country Skiing (CXC) — that united their efforts to spearhead the advancement of professional skiing within the Central Region. Team Birkie embodies the spirit of partnership and community engagement, aiming to set new standards in the sport and inspire the next generation of Nordic skiers. For more information, visit www.teambirkie.com
ABOUT GU ENERGY LABS
GU Energy Labs strives to help athletes reach their highest potential with sports nutrition products that deliver the right nutrients, in the right amounts, at the right time. Since its founding in 1993, GU has been committed to increasing access to sport for all. To that end, GU Gives – the company's philanthropic arm that focuses on uplifting underserved and underrepresented communities – supports organizations and initiatives centered around 3 pillars: physical movement, environmental stewardship, and food awareness. Headquartered in Berkeley, CA, GU Energy Labs produces all of its Energy Gels onsite, largely through sustainable solar power. Learn more at www.guenergy.com.
2023 Birkie Champion David Norris
